Henry Hitch, took over the farm when his father James passed away. Henry grew the farm and became the largest wheat producer in Oklahoma in 1930. Henry’s son H.C. “Ladd” Hitch was born in 1918. Ladd followed in his father and grandfather’s footsteps as the 3rd generation on the Hitch Ranch. Ladd took over the operation in 1945 when he returned from serving in World War II. He was a pioneer and a forward thinker. Ladd was one of the first in the area to introduce pivot irrigation in 1953 and began building the original feedlot on the Hitch Ranch. Today that feedlot is called the Henry C. Hitch Feedlot. Ladd was inducted into the Cattle Feeders Hall of Fame in 2010 and was involved with the ranch until his death in 1996. Like his father Ladd, Paul Henry Hitch was an innovator for the Hitch Ranch and introduced swine to the operation in the mid 1990’s. Paul Hitch had two sons, Jason and Christopher.